This article provides a comprehensive guide on how to effectively set up your app's appearance in the Apple App Store, including details on textual content, screenshot requirements, and updating your listing.
Description Text and Keywords
Title: The Name of you app how it will show up on the Home Screen of your Users. Character Limit of 30.
Subtitle: Add short subtitle to give the user a short explanation, what you app is all about. This can't have more. Character Limit of 30.
Description: Write a compelling description that outlines your app’s features, benefits, and any unique selling points. Keep it clear, concise, and targeted towards your user base.
Keywords: Choose relevant keywords carefully. These are crucial for App Store Optimization (ASO) and help users discover your app.
Preparing App Store Screenshots
Size and Dimensions: Apple has specific size requirements for screenshots, depending on the device (iPhone, iPad, Apple TV, and Apple Watch). Refer to the Apple Developer guidelines for exact dimensions. We are providing the screenshots for your application. If you wanna show well layouted images with device mockups titles and more, please provide them to us, min. 24 hours before we push an app update to the app store. Here are the Apple Guidelines for the resolutions of the images.
Quality and Content: Screenshots should be high-resolution and accurately represent the app’s functionality. Showcase the most important features
Number of Screenshots: You can upload up to 8 screenshots for each supported device. Utilize this to provide a comprehensive visual tour of your app.
What to Keep in Mind
Consistency: Ensure that your textual content and visuals are consistent with your app’s branding and user experience.
Localization: If your app targets multiple regions, localize your App Store listing to cater to different languages and cultures.
Compliance with Guidelines: Adhere to Apple’s App Store Review Guidelines to avoid delays in approval.
Conclusion
A well-crafted App Store listing is your app's storefront. By following these guidelines, you can create an engaging and informative presence in the Apple App Store, helping your app stand out and attract more users. Remember, each element of your listing should work together to tell a compelling story about your app.
Important Note App appearance elements, including screenshots and textual content, can only be updated with a new app version submission. Plan your updates accordingly, especially if your app undergoes significant changes.